Onward & Upward

Gift Cards

Give women what they actually want.

E-Gift Card

Our dresses showcase a woman’s unique style. Let her pick out her own look online with an e-gift card.

Physical Card

Wrap up the gift of self expression: our physical gift cards empower your favorite woman to shop for a dress that calls to her.

Shop the Look

Cece Dress - Euphoria $124.00

Cece Dress - Foxy $124.00

We’re swooning over these styles.

Nautical and bright. Retro and vibrant. Classic cool. The prints on our dresses are the perfect way to express yourself through style.

Shop Prints

We’re swooning over these styles.

Nautical and bright. Retro and vibrant. Classic cool. The prints on our dresses are the perfect way to express yourself through style.

Shop Prints

Meet the female artists inspiring us all.

We’re ecstatic to work with talented female artists around the world to bring original prints to our beautiful dresses.

Meet Our Designers

Our Story

It all started when our founder, Karina, saw a need for a dress that was not only stylish and comfortable, but fit for every woman.

Find your fit

We want everyone to feel beautiful. So our dresses come in all shapes, sizes, and styles. Let’s find a dress that’s perfect for your body type.

Join our mailing list.

Be the first to know about new dresses, special promotions, and exciting happenings behind the scenes. Plus, unlock 15% off your first order just for signing up.